夏日幻梦 Summer of dreams
食欲的幻象
Appetite Illusion
关于消费主义主题探讨。
我们用迎合消费主义的视觉元素去虚构了一组可口食物的广告。浓郁的色彩、晶莹的质感、强调氛围感的文案，这一切都在激发着“消费者”的食欲和购买欲。但是当“消费者”仔细观察我们的产品时，却发现构成可口食物的原料全是亚克力、塑料、海绵、胶水等工业化学制品。
On the theme of consumerism.
We designed a group of advertisements for fake delicious food with visual elements that cater to consumerism. Rich color, crystal texture, and copywriting emphasizing atmosphere all stimulate the appetite and purchase desire of “consumers.” However, when "consumers" carefully observe our products, they find that the raw materials constituting delicious food are all industrial chemicals such as acrylic, plastic, sponge, and glue.
www.loof.design
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Tower T1 C 1511, Wangjing SOHO
100096 Beijing
100096 Beijing
